SIR

Dean Jones Appointed As Director of Network Development: United States for Newly Announced Beijing Sotheby's International Realty

May 14, 2014 (BEIJING, CHINA) – Executives of Beijing Sotheby’s International Realty, the first affiliate of the global realty network to open in Mainland China, has appointed Dean Jones of Seattle-based Realogics Sotheby’s International Realty as its Director of Network Development for the United States.  In this capacity Jones will join other Beijing-based international sales team members to cultivate referral networks throughout the US and will operate from the firms new Asia Desk within the Eastside Flagship Branch Office and Connoisseurs of Life Showroom located at 15 Lake Street in downtown Kirkland.

“We are thrilled to be collaborating with Dean Jones from this strategic US gateway marketplace as we build out our network opportunities in North America,” said Kevin Corbett, CEO of Beijing Sotheby’s International Realty. “We remain grateful for his introduction to Sotheby’s International Realty Affiliates, LLC and we share his vision to build a US referral pipeline into Mainland China.”

Both Corbett and Jones will attend private ceremonies being held in Beijing this week acknowledging the commencement of Beijing Sotheby’s International Realty.  The team is also sponsoring the much-anticipated Beijing Luxury Property Show being held at the Legendale Hotel on May 16-18, of which the Beijing affiliate is a gala host and featured exhibitor.  These events are expected to draw more than 5,000 highly-qualified homebuyers and members of global media whereas only 80 exhibitors will be present.  For more information visit:  http://beijing.lps-china.com/en

“This appointment and our active participation in events like the Beijing Luxury Property Show have been in development since I first visited China two years ago to explore trends with foreign buyer demand,” says Jones. “We are excited to highlight US lifestyle and investment opportunities while showcasing Pacific Northwest  real estate at this pivotal time in the global industry.”

Jones refers to recent decisions by the Canadian government to cancel their popular foreign direct investor program whereas prospective immigrants could secure residency in Canada in exchange for interest-free loans to the government.  That abrupt cancellation effectively returned more than 60,000 applications, mostly from wealthy Chinese nationals, compelling them to seek out alternatives for immigration into North America including the EB-5 program by the USCIS.  Meanwhile pundits suggest a rebounding US housing market is gaining favor over the record-high US stock market as investors seek a higher propensity for capital appreciation in real estate and prefer the political and economic stability of the US. ”

“American real estate has become a new asset class and increasingly, a preferred financial safe harbor with less volatility than stocks and greater returns than bonds,” adds Jones. “Our properties are viewed as a relative bargain compared to domestic China such as Beijing, Shanghai and Hong Kong.  This trend has been prevalent for decades in markets like Vancouver, BC, San Francisco, Los Angeles and New York City.  More recently a spillover effect of demand has arrived to alternative and emerging markets like the Seattle/Bellevue metro area.  It helps too that we now have numerous direct flights into China, an international culture and a rise of foreign direct investment as many overseas interests discover our booming market fundamentals.”

Wall Street Journal & Realogics Sotheby's International Realty Shed Light on Trend of Wealthy Chinese Buying US Real Estate for Students

Just in time for the AREAA event, the Wall Street Journal reported on the trend of wealthy Chinese nationals purchasing real estate in the US to anticipate school attendance for their children and in some cases, to ensure the American Dream.

Dean Jones contributed to the article, saying, “the real estate axiom overseas isn’t Location, Location, Location,” says Jones.  “It’s Location, Education, Environment.  The Seattle area has it all with the closest mainland port to China, renowned public and private schools and of course, fresh air and a culture of health and wellness, not to mention no state income taxes.  The Chinese know that they can send their kids here for school with confidence that they’ll graduate with honors, secure a job in quick order and can still afford to buy a home and raise a family without restriction.  That’s not all possible in China and increasingly more difficult in other West Coast markets where jobs and homes are just out of reach for many.”

Sotheby’s International Realty Reports Gains in Key Performance Metrics for 2013

As Realogics Sotheby’s International Realty has experienced growth this year with the opening of our new Kirkland Showroom, Sotheby’s International Realty Affiliates LLC is also reporting continued growth. In 2013, its U.S.-affiliated brokers and sales professionals handled 24% more transaction sides compared to 2012, a number nearly 3 times higher than the National Association of Realtors.® reported 9.2% gain. Sales volume also rose to 29%, a full 10% higher than the overall market numbers, according to the National Association of Realtors.

Sotheby’s International Realty network only promises continued global growth in 2014, with the opening Beijing Sotheby’s International Realty, which Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC says, “is slated for the first quarter of 2014.”

Sotheby’s International Realty Network Launches 2014 Marketing Program

As the first quarter of 2014 comes to a close and we enter the spring season, Sotheby’s International Realty Affiliates LLC launched its marketing program for 2014. As always, strong relationships with prominent media outlets are key but a noteworthy goal involves the enhancement to new media processes. I’ve made a commitment to a more comprehensive online presence as of late and am thrilled to see our brand focus on things such as the iPad App, “Anthology, the Collection of an Extraordinary Brand,” which will continue to see enhancements as the year progresses. From the opening of our new Kirkland branch office to these wonderful technological marketing goals for our brand, spring looks bright over at Realogics Sotheby's International Realty.