Sotheby’s International Realty Affiliates LLC today reported that in 2018 its affiliated brokers and sales professionals achieved more than $112 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand. Additionally, 27 affiliated companies surpassed $1 billion USD in sales volume in 2018.Read More
Sotheby’s International Realty Affiliates LLC today reported that in 2017 its affiliated brokers and sales professionals achieved approximately $108 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand.
“In 2017 we witnessed the expansion of the global economy,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “The Sotheby’s International Realty brand is in 69 countries worldwide, so we were well-positioned to both contribute to and benefit from that growth. The success of the global economy, coupled with our strategic goals, yielded outcomes better than we could have ever anticipated in 2017. We look forward to carrying that strength into the new year.”
The Sotheby’s International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.
In the United States, the Sotheby’s International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand’s existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand’s market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.
Outside the United States, the Sotheby’s International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata
Reaching the Consumer
The Sotheby’s International Realty brand website, sothebysrealty.com, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.
An exclusive alliance with the Nikkei, the most influential news publication in Japan, was launched in 2017. The alliance enables the brand to generate Japanese buyer interest through the Nikkei’s digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
“In 2017, the brand launched a dedicated effort to establish meaningful connections with the emerging affluent consumer,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Data from sothebysrealty.com indicates that we are already well-positioned among this demographic, showing that nearly half of the traffic coming to the site was from the 25-to-44-year-old age group. As personalization has begun its reign over the luxury mindset, the consumer journey has also experienced a shift; it is our mission, as a preeminent luxury residential real estate brand, to continue to identify and execute new and authentic ways to connect with discerning clients.”
In 2017, the Sotheby’s International Realty brand added to its senior leadership team. Thompson was appointed as the brand’s Chief Marketing Officer to oversee the marketing, advertising, and public relations initiatives worldwide. With an extensive background working with globally recognized luxury brands, Thompson set forth early in the year to create exceptional consumer experiences through the strategic use of marketing and branding. Later in the year, Julie Leonhardt-LaTorre, a proven global real estate and management leader, was appointed Chief Operating Officer to spearhead strategic growth plans for the brand.
The Sotheby’s International Realty brand’s affiliated companies and sales associates raised more than $500,000 USD for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization, by the end of 2017. The funds raised will go directly to the construction of new homes in Mexico. The highlight of the partnership came at the brand’s Global Networking Event, where affiliates of the Sotheby’s International Realty brand pledged funds for over 150 homes in just 32 hours.
The Sotheby’s International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal “The Thousand” for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.
Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.
The app allows users to fully immerse themselves in a luxury real estate experience and explore the world’s most extraordinary properties with a expertly curated selection of high resolution photography and high definition video.
Using Siri voice dictation, users can browse properties by city, state, or country or explore the lifestyle categories; whether you are interested in a metropolitan experience or you are a wine connoisseur interested in vineyards and wineries.
Find a property that sparks your interest? You will be able to contact a sales associate directly through the app.
Download the app today on the Apple TV app store. Search for “Sotheby’s International Realty”
To learn more please visit: Sotheby’s International Realty | Apple TV App
Sothebysrealty.com Adds 3D Tours with Virtual Reality Capability for Property Detail Pages
Sotheby’s International Realty Affiliates LLC today announced that its global website, sothebysrealty.com, now supports 3D Tours on its property detail pages allowing real estate consumers the opportunity to fully immerse themselves in homes listed by the Sotheby’s International Realty® brand. The 3D Tours will also feature a Virtual Reality Tour (VR) experience that can be viewed through a compatible device such as an Android phone or VR headset.
The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home to create a result that transforms the traditional way people view homes online. The 3D and VR Tours add an additional layer of content to the existing property detail pages on sothebysrealty.com which also provide a written description, high-resolution photographs and high-definition videos. At launch, the Sotheby’s International Realty brand will have 3D Tours available on over 1,000 properties that are viewable on desktop, tablet or smartphone.
“Introducing 3D and VR Tours on sothebysrealty.com is just another example of how we are keeping theSotheby’s International Realty brand on the cutting edge while creating an immersive experience for consumers,” said John Passerini, global vice president, interactive marketing at Sotheby’s International Realty Affiliates LLC. “Distance can present a challenge when looking to buy a home and virtual reality has provided a provocative solution. This technology is allowing buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve.”
The sothebysrealty.com site experienced 16 million user sessions in Q1-Q3 of 2016, a 60% increase year-over-year. Property detail pages on the brand site support Matterport, a past winner of the 2014 Realogy FWD innovation summit, and additional compatible 3D Tours.
In coordination with this announcement, Sotheby’s International Realty is also a real estate launch partner forMatterport’s CoreVR release— the largest collection of virtual reality content across multiple disciplines. With the adoption of CoreVR, Sotheby’s International Realty will be able to offer both a 3D and VR experience. Additionally, Sotheby’s International Realty property listings on Mansion Global, the digital luxury real estate destination from Dow Jones, will also be equipped with the 3D Tour feature.
Click here for an example of a 3D Tour as shown on a current luxury property listing on theSotheby’s International Realty website.
The Sotheby’s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realtymarketing programs. Each office is independently owned and operated.
For the past few days, I have been in Las Vegas for the Sotheby’s International Realty Affiliates Global Networking Event! Monday’s Welcome Reception was followed by numerous breakout sessions covering topics from Brand Conversation and Negotiation to Leveraging Media and New Developments. To cap off an excellent week of learning, we made sure to embrace the moment by taking a family photo poolside at the Wynn.
I am leaving tomorrow and look forward to sharing all I've learned and the new roll outs Sotheby’s International Realty is introducing in the coming year. It’s always a pleasure to reconnect and make new friends within the Sotheby’s family!!
On May 3rd, Sotheby’s International Realty Affiliates LLC announced that Gates Estates in Yountville, California is the newest member of its real estate network and will now operate as Gates Estates Sotheby’s International Realty.
The firm is owned and operated by Cyndi Gates, a seasoned Napa Valley real estate professional who has been in the business since 1979. Gates Estates Sotheby’s International Realty will serve the northern Napa Valley region including Napa, Yountville, Oakville, Rutherford, St. Helena and Calistoga, California. With this addition, the Sotheby’s International Realty® network now has 115 branded offices throughout the state of California.
“Yountville is a quintessential Napa Valley town with wine country charm and gourmet dining,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “The area is a blossoming luxury residential real estate market, and we are proud to welcome Gates Estates Sotheby’s International Realty to our network.”
“Having worked in Napa Valley real estate for over 35 years, I have seen the region flourish into the wine country and vacation destination it is today,” said Gates. “I established my own firm in 2009 to better serve the community I have come to know and love. As a boutique residential real estate brokerage with a concierge-style approach, our goal is to smoothly guide our clients through their real estate transactions, making their experience effortless yet memorable to develop long-term relationships. Affiliating with theSotheby’s International Realty brand will elevate our already successful business and broaden our marketing horizons, allowing us to strengthen the level of service we provide to our clients.”
Gates Estates Sotheby’s International Realty is located at 6550 Washington Street in Yountville.
The Sotheby’s International Realty network currently has more than 18,800 affiliated independent sales associates located in approximately 835 offices in 63 countries and territories worldwide. Gates Estates Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
As Realogics Sotheby’s International Realty has experienced growth this year with the opening of our new Kirkland Showroom, Sotheby’s International Realty Affiliates LLC is also reporting continued growth. In 2013, its U.S.-affiliated brokers and sales professionals handled 24% more transaction sides compared to 2012, a number nearly 3 times higher than the National Association of Realtors.® reported 9.2% gain. Sales volume also rose to 29%, a full 10% higher than the overall market numbers, according to the National Association of Realtors.
Sotheby’s International Realty network only promises continued global growth in 2014, with the opening Beijing Sotheby’s International Realty, which Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC says, “is slated for the first quarter of 2014.”
As the first quarter of 2014 comes to a close and we enter the spring season, Sotheby’s International Realty Affiliates LLC launched its marketing program for 2014. As always, strong relationships with prominent media outlets are key but a noteworthy goal involves the enhancement to new media processes. I’ve made a commitment to a more comprehensive online presence as of late and am thrilled to see our brand focus on things such as the iPad App, “Anthology, the Collection of an Extraordinary Brand,” which will continue to see enhancements as the year progresses. From the opening of our new Kirkland branch office to these wonderful technological marketing goals for our brand, spring looks bright over at Realogics Sotheby's International Realty.
Big news for Sotheby’s International Realty Affiliates, LLC as they revealed that Beijing will soon see a Sotheby’s International Realty Office in their city. Dean Jones, Owner and President of Realogics Sotheby’s International Realty, who introduced Plus Investment to the global network nearly two years ago, told the RSIR Blog, “in many ways this timing for Beijing and our own Eastside expansion is very serendipitous . . . we look forward to exploring all these opportunities for the benefit of our brokers and our clients alike. This brand is all about exposure and relationships. This direct conduit to the Capital City of China is a very significant accomplishment for our network.”